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Have you ever heard of the "Wilhelm Scream?" I can almost guarantee that you've heard it at least once in your lifetime in a movie. It's been used in everything from Indiana Jones and Star Wars to Beauty and the Beast and Hercules. In fact, I noticed it just last week in Kung Fu Panda.
This sound effect that was created in 1951 continues to be used over and over again. But what exactly does someone screaming have to do with you and your business?
Well, it's the whole idea behind the scream that we're going for. This particular sound was recorded once almost 60 years ago, but each time it gets used, it's creator makes money. Content can be reused! If you have already done the work for an ebook, video, recording, etc, you can simply offer it in a different format. This way you are able to reuse the same content and increase your profits.
Mon, 08/03/2009 - 15:46 — Salt Lake City Movers (not verified)
I like the Scream example. Good content can definitely be reused in a variety of ways to maximize profit potential. Still, we have to be careful not to overdo it so that we don't devalue the content through oversaturation. For example, if that scream was used in every movie it would get old and people would not respond well to it anymore.
Mon, 08/17/2009 - 15:22 — Mark Thomson (not verified)
Oh my GOD, that was simulateanously the funniest and the most helpful thing I've watched in a long time. Did you put that together, Tom? Genious. I wonder if some of those directors are including that scream just to pay homage. You think?
Thanks again for the great tip!
Mark
Tue, 08/25/2009 - 06:52 — Cheryl Samuel (not verified)
After re-thinking and re-tooling some of the work I've been doing to take advantage of Gearman, I've started to wish for a big file system in the sky. I guess it's no surprise that Google uses GFS with their Map/Reduce jobs and that Hadoop has HDFS as a major piece of its infrastructure. The Wikipedia page List of file systems has a section on Distributed parallel fault tolerant file systems that appears to be a good list of what's out...
Sun, 09/06/2009 - 11:27 — Alexander (not verified)
Just looking for a rough idea at this stage, ideas advise, budget, etc nothing to crazy