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The Value of Testimonials
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A very important addition to any sales letter is a testimonial. And the more you have, the better off you’ll be! Have you ever gotten a terrible toothache and just rushed to the closest dentist you can find in the phone book or online?
Actually, most of us would probably do a little research first. We would ask around and maybe get a few referrals. The more positive things you hear about a dentist or office, the more likely you are to take them your business.
So how does that example relate to internet marketing? Well, if you have enough evidence that your system or product works, then more people are likely to purchase from you. It’s up to you to prove you have the best offer. If you have included facts, numbers and testimonials, then customers will have more confidence in you and your products.